The conference was held from 11-14 August 2014.
Prof Chantal Rootman, Dr Janine Kruger, Dr Ignis Mclaren, Dr Marianne Doubell and Prof Sandra Perks presented papers. Over 250 papers were received for the conference, of which only 72 were accepted and presented. Altogether, 5 papers were presented by NMMU staff members.
The 5 papers that were presented at the conference were as follows:
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A study of customer retention in the financial planning industry in South Africa Chantal Rootman, Nadine Oosthuizen and Hendrik Dippenaar
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A study of employee commitment in the financial services industry in South Africa Janine Krüger and Chantal Rootman
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An international comparative analysis of personality and cultural characteristics of successful women Marianne Doubell and Miemie Struwig
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Perceptions on the interface between financial and marketing managers in South African business Organisations Ignis McLaren and Miemie Struwig
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An exploratory study of consumer expectations of green marketing in South Africa Sandra Perks
ABOVE (from left to right): Prof Sandra Perks, Dr Janine Kruger, Prof Chantal Rootman and Dr Marianne Doubell